Principles of Marketing – Understood consumer behavior and how to research a target market.
Public Relations Techniques – Learned to work in groups in addition to techniques in a successful PR environment, such as conducting a beneficial SWOT analysis.
Research Methods – Learned about both qualitative and quantitative research and the steps towards conducting a successful study. By the end, I completed my own qualitative research study about parental pressure towards athletes (this can be found in my portfolio).
Principles of Public Relations – I was taught a basic understanding of PR and what to expect from the field, as well as the kinds of job opportunities PR presents.
Organizational Communication – Understood what makes an organization’s culture unique and how to connect with employees.
Intro to Mass Communication – Gave me experience in journalist writing and how to approach an interview for effective story telling.
Interpersonal Communication – Learned how to communicate effectively with different types of people in different settings, as well as writing techniques.
Intercultural Communication – Learned how to commence my differences effectively and understand what makes others different and why.
Social Media and Public Relations – Learned the basics of PR in social media, and gained experience in creating a social media calendar for an organization off campus.
Campaign and Event Planning – Learned the basics of event planning and participated in group efforts.
Podcast Production – Gained experience in radio/podcast throughout our coursework.